And those that aspire to join them. Raising a smile. To continue reading this article you need to be registered with Campaign. McDonald's. Registration is free and only takes a minute. And those that aspire to join them. Turner Duckworth continues its partnership with McDonald’s for a new campaign that may remind you of your childhood. “40 Years of the Happy Meal” celebrates nostalgia and the Happy Meal box —  front and center all throughout the campaign — from the logo itself, to a playful question mark to posters that take viewers on a journey through the years, to the familiar red box decorated in stickers from the most popular toys of the past 40 years. The campaign also acts as a reveal of a new Happy Meal global visual identity developed by Turner Duckworth. Design Hub … Turner Duckworth brought fresh eyes to the brand, designing packaging that blends both clarity and authenticity. Unmistakable design for the world's greatest brands. Turner Duckworth. Turner and Duckworth design studio in San Fransisco, have been working hard to create a new visual identity for McDonalds. '40 Years of the Happy Meal' celebrates nostalgia and the Happy Meal box, which is front and center all throughout the campaign-from the logo itself, to a playful question mark that sparks conversation and intrigue, to … Turner Duckworth | 10,566 followers on LinkedIn. Turner Duckworth: London, San Francisco, New York for McDonald's, Feel-Good Marketing Awards Turner Duckworth: London, San Francisco, New York for McDonald's, McDelivery Night In … The visual identity will be used in 120 countries by a multitude of creative partners across every media channel … The team took inspiration from McDonald’s seminal “You deserve a break today” campaign from 1971, from Needham, Harper & Steers in Chicago and decided it wanted to bring that joyful legacy to every consumer interaction, including the design. Top 5 Tips For Designers Starting Their First Job, Pentagram Recalibrates Warner Bros. The 'Especially For' range was developed to bring a refreshing simplicity to the complex coffee category. Work; About Us; Careers; Contact; Unmistakable design for the world's greatest brands. Samsung. Main Navigation. We create unmistakable design for the world's greatest brands. Red has always been the predominant color in McDonald’s brand but with the overhaul, the Arches’ golden yellow takes the spotlight. Turner Duckworth creates unmistakable designs for the world's greatest brands, and those that aspire to join them. Restaurant design by Landini Associates. McDonald's Goes Retro with Happy Meal Designs | QSR magazine The Happy Meal box is front and center in a new visual campaign by Turner Duckworth for McDonalds. Amazon. Nov 9, 2020 1:13 pm EST. Turner Duckworth continues its partnership with McDonald’s for a new campaign that may remind you of your childhood. We create unmistakable designs for the world's greatest brands. Advertiser: McDonald’s, Chicago, IL / USA Design Studio: Turner Duckworth: London, San Francisco, New York, San Francisco, CA / USA Global Chief Creative Officer: Sarah Moffat Design Director: Tyler Brooks Lead Designer: Hannah Steinberg Designers: Loren Schott, Hollis Callas, Oliver Lo, Sydney Bradshaw Turner Duckworth Unmistakable design for the world's greatest brands. And those that aspire to join them. And those that aspire to join them. Exit full screen. Background: McDonald’s challenged us to rethink its visual identity by shifting from a basic set of rules to a dynamic, inspirational system. Hangeul billboard developed in collaboration with Ogilvy. And those that aspire to join them. The campaign also acts as a reveal of the new Happy Meal global visual identity developed by Turner Duckworth. Their client list includes a broad range of consumer businesses, including Amazon, Coca-Cola, Visa, Levi's, Subway, Little Caesars, Burger King, McDonald's, MillerCoors and Samsung. 34 talking about this. Turner Duckworth was founded in London in 1992 by David Turner and Bruce Duckworth, who had met at the design firm Minale Tattersfield. 9 talking about this. Click to Unmute. “40 Years of the Happy Meal” celebrates nostalgia and the Happy Meal box — front and center all throughout the campaign — from the logo itself, to a playful question mark to posters that take viewers on a journey through the years, to the familiar red box decorated in stickers … 15.9k Followers, 230 Following, 516 Posts - See Instagram photos and videos from Turner Duckworth (@turner_duckworth) “We’ve really aimed to embrace the “Golden” part of the Golden Arches. The new look includes posters, paper bags, cups, bus stop advertisements, lorry artwork, van artwork, wifi symbols, clothing, loyalty cards and much more. We create unmistakable design for the world's greatest brands. Responses by Turner Duckworth. The refreshed look and feel feature a recrafted smile inspired by the Golden Arches, a bigger focus on the iconic Happy Meal box itself, and more fun ways of engaging with partner brands. For example, when you work for Turner Duckworth, where your clients are the likes of Amazon, Burger King, Coca-Cola, McDonald’s, Samsung and Subway, you can be pretty sure you’ve reached millions of eyeballs. Publicis Groupe announced today the acquisition of the UK and U.S.-based Turner Duckworth, a leading design and branding company.. With 70 employees, Turner Duckworth designs iconic visual identities and packaging for consumer brands such as Coca-Cola, Amazon, Visa, Miller, Oreo, Jacobs, The Glenlivet, Samsung, Waitrose and Metallica. Revolutionizing tequila. Agencies working on the project included Turner Duckworth, Bamko, The Marketing Store and Golin. Turner Duckworth has put McDonald’s Golden Arches at the cornerstone of the new identity, creating a simple yet playful and dynamic look throughout the brand’s communications. Identity. Apr 6, 2020 - Unmistakable design for the world's greatest brands. Turner Duckworth has created a new campaign for McDonald's that may remind you of your childhood. And those that aspire to join them. And those that aspire to join them. This 2019 Clio Awards Bronze winning entry titled 'McDonald's' was entered for McDonald's by Turner Duckworth: London, San Francisco, New York, San Francisco, part of agency network: Leo Burnett and holding company: Publicis Groupe. by Oliver McAteer. Galaxy S10 TV commercial created by Cheil. The refreshed look and feel features a recrafted smile inspired by the Golden Arches, a bigger focus on the iconic Happy Meal box itself, and more fun ways of engaging with partner brands. See more ideas about tattoos, small tattoos, mini tattoos. Turner Duckworth has created a new modernized design and packaging for British coffee roaster Taylor of Harrogate. Last fall, the first elements of the redesign debuted on various platforms and have continued to … 11 talking about this. '40 Years of the Happy Meal' celebrates nostalgia and the Happy Meal box, which is front and center all throughout the campaign-from the logo itself, to a playful question mark that sparks conversation and intrigue, to the posters that take viewers on a journey through the years, to the iconic red box decorated in stickers from the most popular toys of the past 40 years. The new designs for the Happy Meal box, along with retro toys, is in McDonald's restaurants worldwide now. Turner Duckworth redesigns iconic McDonald's Happy Meal box 'Our design team all grew up with Happy Meal, so there really was a personal connection and responsibility with the project.' Financial District, San Francisco, CAUnited States. Fresh May 21, 2018 May 21, 2018 Ilana Greenberg. While still harnessing the branding that we already know and love. In late 2017, the company tapped Turner Duckworth to lead the makeover. Car Roof Image © The Good Brigade / Offset.com. Turner Duckworth Helps McDonald's Celebrate 40 Years of the Happy Meal. Turner Duckworth has created a new campaign for McDonald's that may remind you of your childhood. And those that aspire to join them. McDonald’s new strategic plan includes everything from purpose-focused ads to opening restaurants without dining rooms, as the world’s largest restaurant company looks … We create unmistakable design for the world's greatest brands. Turner Duckworth revitalizes McDonald’s identity by emphasizing the the Golden Arches and introducing a custom typeface. We create unmistakable design for the world's greatest brands. McDonald's introduced a menu of new Quarter Pounder-themed swag earlier this week, including a locket full of burger photos and a pack of candles with … In late 2017, the company tapped Turner Duckworth to lead the makeover. 12 talking about this. This opens in a new window. In addition to Turner Duckworth’s design, credits go to lead agency Golin; animation studio Framestore; and The Marketing Store for Global Toy Operations and Logistics. Turner Duckworth, a global branding and design agency, has continued its partnership with McDonald’s for a new campaign that may remind you of your childhood. McDonald’s celebrates 50 years of the Big Mac with an outdoor and digital campaign underscoring how consistent is its signature burger. Photograph by Andrew Meredith. 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