Sign in. Lessons from Mastercard on how to create a sonic brand identity. Mastercard is introducing a sonic brand identity as part of a larger overhaul of its branding, the company announced in a news release. Mastercard has introduced an evolution of its brand identity that is simplified, modernized, and optimized for an increasingly digital world. Mastercard Identity Check: Facial Recognition Biometrics. Get Mastercard's logo artwork and decal stickers as well as learn about usage guidelines. Mastercard, one of the world’s most recognizable brands, unveiled the evolution of its brand identity, including a modernized and simplified update to its iconic red and yellow logo and new look and feel for branded communications and experiences. Today, Mastercard unveiled a new logo. © 1994-2020 Mastercard. Learn how to correctly print or display Mastercard brand artwork on websites, decals, point-of-sale (POS) terminals and more. Evolved off the company's iconic red and yellow interlocking circles, the new design takes Mastercard into the digital future. Mastercard Incorporated (stylized as MasterCard from 1979 to 2016 and mastercard since 2016) is an American multinational financial services corporation headquartered in the Mastercard International Global Headquarters in Purchase, New York, United States. Mastercard SecureCode. Access artwork and guidelines for Maestro®, Cirrus®, Contactless, Mastercard Identity Check™, and more. Mastercard Brand Identity Evolution. Built on trust and passion, Mastercard is redefining how people interact and recall the brand with the drop of its first-ever sonic-integrated music single... Mastercard introduces the First Taste of Priceless. Mastercard Brand Identity. Turn your sound on to hear the news. Enlarge 1. Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousands of financial institutions, and millions of merchants, as well as governments and businesses around the world. Enlarge 2. Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. Mastercard Unveils its First-Ever Music Single, Delivering Latest Evolution of its Sonic Brand Identity for the Next DecadeÂ. Mastercard unveiled a new brand mark and design system. Enlarge. Download Mastercard Brand Mark guidelines and identity usage standards for correctly printing or displaying Mastercard brand artwork on websites, decals, and POS terminals. Mastercard unveiled a new brand mark and design system. Brand Guidelines. It's all in our easily downloadable brand standards. Hot on the heels of its logo simplication at the start of the year, Mastercard has debuted a sonic brand identity which will form the foundation of its sound architecture. Mastercard Brand Identity Evolution. Mastercard will no longer issue artwork for Mastercard ® SecureCode ™.Customers are encouraged to transition to Mastercard Identity Check to take full advantage of the superior program benefits. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. Provide your customers improved security & seamless experience with innovative authentication methods like … Mastercard Identity Check is Mastercard’s new and improved payment authentication program based on the payment industry specification—EMV 3-D Secure. Mastercard Case Study. Learn more. With Mastercard Identity Check, you get powerful protection supported by world-class technology that let's you shop with utmost confidence. © 1994-2019 Mastercard. Brand identity to emphasize simplicity, connectivity and seamlessness. Mastercard issuers, acquirers, and merchants should visit the Mastercard Brand Center. Ahead of this change, I had the chance to talk with Raja Rajamannar, Mastercard Chief Marketing and Communications Officer, to … Mastercard is an Equal Opportunity Employer. What makes a company great? 1 MasterCard Black 1.1 2013–2016 2 Mastercard Black 2.1 2016–present 2.2 2018–present With the launch of the new Mastercard brand identity, Mastercard Black uses the silver Mastercard logo, called the "Premium Brand Mark" (shared with World Elite Mastercard), with the word "Black" in the Mastercard house font at some distance of the logo on the cards themselves. Mastercard Identity Check leverages the latest authentication standards of EMV® 3-D Secure (replacing 3DS 1.0) to help you do just that. Guidelines and artwork for card designs are proprietary and are available only to financial institutions and certified card manufacturers of Mastercard. Looking for the correct colors or minimum allowable size? In February, Mastercard issued a press release which announced the launch of what the company called its 'sonic brand identity'. By looking at our history, one can see how the Mastercard brand has grown to become one of the most widely recog- nized and respected brands in the world. Mastercard Brand Marks are used to represent and promote the brands through advertising and marketing. ; Mastercard debuts its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. The Global Operations Headquarters is located in O'Fallon, Missouri, United States, a municipality of St. Charles County, Missouri. Mastercard is following up on its new text-free logo by leaning more into audio branding. Communications. The most comprehensive design system ever introduced at Mastercard will begin to roll out in the fall. Offering a secure and consistent payment experience is critical to giving cardholders an optimal user experience when shopping on any connected device. Brand identity to emphasize simplicity, connectivity and seamlessness. Mastercard debuts its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. Shop on any device & enjoy seamless checkout experience with multilayered protection of innovative authentication methods like facial recognition & fingerprint scans. “Today, people shop on all sorts of devices, and they expect technology to simplify and secure the transaction,” said Ajay Bhalla , president of Enterprise Security Solutions, MasterCard. The most comprehensive design system ever introduced at Mastercard will begin to roll out in the fall. The iconic red and yellow intersecting circles of Mastercard are one of the world’s most recognized brands. WARC helps you to plan, create and deliver more effective marketing. Today the company launches an evolution of its brand identity featuring a new mark that highlights the connectivity and seamlessness of Mastercard and its payment systems. As experiences increasingly define the brand in the eyes of the consumer, Mastercard is designing consumer journeys that cater to the senses and reinforce the brand in new and differentiated ways. Sign in . Are you sure you would like to proceed? Aligning a global team in a dynamic market. The colors were carefully calibrated to appear bright and glowing against different backgrounds. Mastercard is heading to the Grammys and the Brit Awards to debut a new sonic brand identity scored with the help of Mike Shinoda of US rock band Linkin Park. Wherever consumers engage with Mastercard across the globe – be it physical, digital or voice environments – the distinct and memorable Mastercard melody will provide simple, seamless familiarity. You are about to leave the MasterCard site. 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