Helvetica is an independent feature-length documentary film about typography and graphic design, centered on the eponymous typeface. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we … There are no approved quotes yet for this movie. Â So the questions that the #1 and #2 myths of all time â the creation of the land and sea or of the two sexes â answer are less about the particularities of how we came to be and more about how we ought to be. Who mapped out Helvetica. Â What he most famously does is critique the etiological (or explanatory) conception of myths as exaggerated, false, incomplete, or symbolic history, which is how I had been thinking of Helvetica. Â Almost every interviewee says Helvetica was simply the perfect font at the perfect time, and nothing can be done to âimproveâ it further; so to progress in typography, designers had to first undermine the cultural-aesthetic space Helvetica came to dominate and define. Ethnographer of computation and computational ethnographer Assistant Professor at UC San Diego, Department of Communication & HalÄ±cÄ±oÄlu Data Science Institute. But then I realized that critiquing what I thought was a historical argument revealed Helvetica asÂ something much more impressive: an anthropological window into the design community, and how they see the worldâs most popular typeface. | Rating: 3/5 Synopsis. Synopsis The film opens with hand setting individual lead letters in a press, adding ink, then transferring them by pressing them against a paper. Tags: art, design, ethnography, film, history, infrastructure, malinowski, media, modernism, myth, technology, Annoucement of a new multi-institution research grant from the Sloan and Ford Foundations to study maintenance of digital infrastructure, specifically focusing on issues of invisible work, burnout, and community sustainability of open-source software. | Rating: 2.5/4 A feature-length film directed by Gary Hustwit was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957. ... Film Review: Time Is an Oblique Look at Black Lives Undone by the Prison System. The film provides a great deal of insight into the role of the Helvetica font in shaping Western culture. We want to hear what you have to say but need to verify your account. Verified reviews are considered more trustworthy by fellow moviegoers. Â It may seem counter-intuitive, but as Susan Leigh Star reminds us, the more widespread an infrastructure is, the more we use it and depend on it, the more invisible it becomes â that is, until it breaks or generates controversy, in which case it is far too easy. The image is an example of a ticket confirmation email that AMC sent you when you purchased your ticket. It is a story like this that sounds warning alarms in my head, because these kinds of explanations are given for everything â especially technology â and actually explain nothing. Overlong but fascinating, Gary Hustwit's documentary posits Helvetica, a sans-serif typeface developed in 1957. on helvetica movie summary. | Top Critics (10) Â Even its harshest critics admire how terribly modern, how ruthlessly efficient, and how perfectly emblematic Â of corporatism it is. Just confirm how you got your ticket. Regal Review (maximum of 1,000 words, no HTML tags) All submitted comments become the sole property of DVD Empire. |, September 14, 2007 Â Double check, the humans involved in the creation of the fontÂ appear as sterile Swiss stereotypes, then are forgotten as the major actors become the massive graphic design firms and then major corporations who first adopt the font. Read more, Presentations and publications about the work of maintaining free & open-source software, Researchers receive grant to study the invisible work of maintaining open-source software, So you want to start a data science institute? Copyright © Fandango. Â Because of this, the film fails to beÂ a history of Helvetica, which is why I initially thought I had to just appreciate the film for taking the effort and entertaining me. Helvetica spins its wheels for a good part of its rather short running time, making the same points over and again, with diminishing effect each time. It's everywhere. Â As someone who studies ubiquitous socio-technological infrastructures (and Helvetica is certainly one), I know how hard it is to seriously pay attention to something Â that which we see every day. | Rating: B Typography is, indeed, a mildly interesting topic. Typeface designer Jonathan Hoefler, one of the many interviewees for this film, compares Helvetica, the font, in the film's introduction to off-white paint. My lukewarm reception of this documentary may be due to the fact that I abhor the eponymous font itself. You're almost there! Funny to think that the font movie would have the potential to restore one's faith in art and its myriad meanings, but it does. That's fine and all, but listening to a typeface designer talk about his or her feelings toward Helvetica is like listening to a physics professor explain the aerodynamics of a football or listening to a linguist talk about the mouth's creation of various phonemes--it's really not interesting unless it's a subject you actually enjoy. I eventually got round to watching Objectified which is a similar documentary about design and, without realising that the two films were from the … Film. Meaning that Helvetica currently isn’t optimized to be used on 21st-century computers, even though it is one of the most popular typefaces online. Director: Gary Hustwit. The film raises awareness about the often imperceptible ways that font selections shape and inform visual communication.In a sequence of ongoing frames throughout the Helvetica documentary, director Gary Hustwit provides undeniable evidence of the prevalence of this popular font. This process (using a Linotype machine) was used by early newspapers. The tweaky world of typography is not perhaps as much at the heart of how we live as these designers would have us believe, but it's enjoyable to watch them rhapsodise sans serifs and spacing. Here it is used to produce a single word - the title 'Helvetica'. Â Instead, they serve a much different function in society: socialization, giving form to our current world instead of revealing the contingencies of the past. Coming Soon. “Helvetica is like water,” says a recent video about the most popular typeface in the world. Â It may seem counter-intuitive, but as Susan Leigh Star reminds us, the more widespread an infrastructure is, the more we use it and depend on it, the more invisible it becomes â that is, until it breaks or generates controversy, in which case it is far too easy. Stars: Michael Sorkin, Rem Koolhaas, Norman Foster. 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